While Writing a blog post following 3 things should be kept in mind ..
- Follow the rules : Yes, whether writing a post or your english exam paper one should follow the rules of grammar and punctuation and so on. You will see that many blogger don't bother about these punctuation marks and paragraph break. But you will notice that the best-and most well-written-blogs do follow these rules. Its it quite simple that there exist two types of visitors(readers). One that can differentiate between grammatically correct posts and one that just care about the information provided by the blog paying no attention to the full stops, comma etc. But what about the part of readership that care about these things ... Poor writing skills will be put-off.
- Use A Good writing style: Every Writer has its own style that develops during a period of time. Discover what's your style. Focus on it; brush it up. Observe the writing style of some great writers. I am Not saying to copy their style, just take ideas of their writing pattern. Here are some good points by http://blogoscoped.com on good blog writing style :
- Use descriptive headlines that reveal the point of the article without further reading; the key here is to create microcontent that can fare well on its own. (An example of a good title is “Edit Captions in Picasa Web Albums” used at the unofficial Google System. An example of a bad title is the official Google's blog “Greetings, Earthlings!”) Keep in mind the headline may be read in an RSS reader, a news portal which aggregates content, a search result, your blog archive, a bookmark and so on, and it may be surrounded by dozens of other headlines.
- Write in inverted pyramid style: first get to the point and mention the core ideas, then fill in the details in later paragraphs. The first and second sentence should allow people to decide if they want to continue reading this.
- The first link is the one most people click on, so it should also be the main link for your article. Also, too many links too close to each other diffuse your point and make you less of a filter, and a (news) blog should always be a filter for others.
- In each longer post, re-introduce core ideas you mention because your readers come from all walks of life and may not be up-to-date (e.g. they may read your archived post half a decade from now coming from a search engine). It’s better to say “The Electronic Frontier Foundation yesterday announced ... the EFF also said that ...” than to say “The EFF announced... the EFF also said that ...”.
- Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to lighten up your article and make it easier to scan it. Don’t expect everyone to cling to every of your words; instead, you can expect a large part of your readers to sit at the office, a coffee in one hand and the mouse in the other, trying to get up to speed at 9 in the morning.
- With a global audience it’s never a good idea to only use sophisticated words not everyone may know. Some of your readers may speak English only as second language. They may want to learn new words, but it shouldn't come at the price of missing your post’s point. (If you only speak English as second language to begin with, following this rule might be much easier.)
- Credit your sources with a mention and link. As opposed to mainstream news posts, bloggers usually tell where they got the story from.
- Mark updates and changes (and do update and change when readers find something wrong in your writing).
- Spellcheck your posts, and read them for clarity once or twice before posting. An error now and then isn't bad but the
lesserrors, the more quickly people will be able to read and understand your article. (This rule, of course, is universal in writing and doesn't just apply to blogging.)
- To practically all of these rules there are exceptions. For example, when your post is very humorous in tone and has a punch line, you may specifically not want to give it away in the title. Or when you’re writing a longer essay, you’ll just have to live with the fact that you won’t be able to “cut to the chase” in the first paragraph. Another exception is that it’s not really necessary to mark every change, e.g. when you fix a typo somewhere in the text, or when you just posted 10 seconds ago. Not every post needs an image, etc. etc. And sometimes, breaking the rule is a conscious style element (e.g. this style oflinking – not sure if it has a name – intentionally breaks rule #3).
- Never use so called "SMS language" in your blog posts. For example : ur for your, 4ever for forever and so on. These would work on Facebook chat or sms but not in your blog posts. Many visitors would certainly not like this.