Alexa Traffic Rank getting worse via Bot Traffic : Studies

All of you may have heard about Alexa, the popular company that provides rank for  30 million websites all over the globe based on the amount of visitors they receives.  The Alexa Rank and other information on Alexa web panel, allows all site owners to review their websites and give concentration on the week point. The premium version provides advertisers metrics consumers metrics and marketers metrics to classify and evaluate websites for advertising, partnerships, and for other business activities.

How Alexa.com Ranking calculated?

There are two types of ranking provided by Alexa. The first one is global traffic rank and other is Local Traffic rank. Among this Local traffic rank is provided based on the amount of visitors a website receives from a list of countries. That means a website can have a local traffic rank from many countries. However Alexa Global rank is more important than of Local Rank. Global Rank considers page views from all part of the world. Simply The global traffic rank is a display of the amount of traffic a website receives. Alexa records the web hits receive by a website of all days and the average value is calculated of 3 consecutive months. According to this value the rank list get prepared. Unlike Google Page Rank less value for Alexa is good.  The site with the largest average of unique hits and page views is ranked #1. From 2012 Google.com and Facebook.com were the only website that ranked #1 for Alexa rank.

Bot Traffic covered 60% of Internet Traffic

Last month one of the popular website published an mind blowing news that 60 % of internet traffic are made by different kinds of bots. Comparing the images of Human traffic and Non human traffic, you should understand that Non Human traffic is about double of real Human traffic. 

Now compare it with Alexa. Alexa reads traffic to a website by counting the number of users via their toolbar, Chrome extensions and Mozilla plugins. They also consider the number of times their widget loads in a website. People who are looking seriously about Alexa rank, looks for some kinds of bots to boost their traffic. As 60% Internet traffic is  covered by bots it is well clear that Alexa rank seriously influenced by bot traffic.

About The Author:

Article written By Jinson KV, the author and editor of tricksage.com, a technology blog. Currently he is parsuing Bachelor of Computer Application from MG University. He recently wrote How to increase Alexa Rank.