You must have heard a lot of SEOs stressing upon the importance of link building to make your organic search engine optimization plan a success. But isn’t it too much to decide that what way of link building to choose and what not to. Adding up to all these issues, Google is continuously updating their algorithms and increasing restrictions that is penalizing many website for using unnatural ways of link building. With recent Google Hummingbird update, whether it is content or link building, quality is preferred over quantity. But how to build quality links? Here are few tips for that.
Focus on link quality – Opinion from an expert is always preferred and search engine follows the same. They count all the links pointing at a website, except nofollow links, but they don’t count them all equally. They give more importance to the links that are considered to be of better quality. A link from any large, respectable site is going to be to be of better quality than a link you might get from commenting on a blog. In addition, links from those in your “neighborhood”, sites that are topically relevant to your site, also count more.
Vary Your Anchor Text – Never changing your anchor text is the best way to get hit with negative SEO and Google, Bing and Yahoo have gotten fairly adept at identifying Black Hat SEO. Using same anchor text to promote a piece of blog content, you might look like a ‘Spammer’. You might have released 100 pages of content that link to your article on digital influence with the anchor text "Build digital influence". In this case though you're not a spammer, but you sure look like one to Google. So, keep changing your anchor text.
Target different websites – With latest updates in algorithm search engines have learned to evaluate the quality of the link in better way. Now 1000 links from 1 site will mean far less than 1000 links from 1000 sites. Tactics, which search engine representatives also suggests, such as viral link baiting campaigns, badges and widgets can all be effective at securing large numbers of links. But firing up automated software and begin spamming blogs would be a bad thing to do.
Target social media – Social networking sites are becoming one of the best sources for building links in upcoming years. Establish yourself on social media and provide users awesome content to read and share. On your social profiles, make sure that you include links of your website’s inner pages in your posts. Post images to image sites, and link them to the inner page where the original image is found. Even if the links are ‘nofollow’, you will benefit from the traffic sourced from social network brand pages.
Prasad Gurav is a professional digital media adviser at AddNectar Solutions. You can find his previous writing examples at Addnectar Blog.